In creating this new brand identity and visual theme as a proposal for the Adelaide Guitar Festival, I wanted to invoke the excitement that a guitar enthusiast would feel while attending a concert using the guitar heads to imply hands being raised in a crowd. I feel it is bold, real, fun, and classy all rolled together. It is professional, yet rustic and handmade, and appeals to its demographic of guitar enthusiasts of all age groups that would be attending the festival.
