MYONI - Rebrand

MYONI exist to create ethical, beautiful, comfortable period products and are here to challenge period taboo by encouraging open conversation about menstruation. They pride themselves on being Australian-made, eco-friendly, ethical, fun, approachable, and sophisticated in nature. For this rebranding proposal for them I went with a concept inspired by the phases of the moon which Adds a unique direction to the brand that will differ from other competitors and ties in well with providing products to manage a bodily cycle that naturally aligns with phases of the moon each month. It adds the sophisticated, approachable, unusual and ‘a little feminine’ touches that were listed in the brief, while still being fun, and very inclusive thanks to the colour palette. I created custom artwork and Submarks for Myoni as well as changed their typography and colour palette, though one colour and their workmark was to stay the same. Myoni was A really fun brand to work with.