This rebranded logo brings a more vibrant, young, fresh, and exciting feel to the existing National Library logo, which lends a very dated, official-government-document impression. The stained-glass artwork in the new logo is a reference to the opulence of the building, through its artworks, while also lending something recognisable to patrons that are familiar with it. The use of a bold typeface for this new logo brings a sense of confidence and reliability which are key to the Library’s image, while the serif typeface reveals trust and eludes to the familiarity of the previous logo.
Image courtesy of National Library of Australia
